Simple, right? But we do not do this, or we do not know that we are doing this unless we take an inventory of our activities.
let us have a look at how productive your advertising is.
Step 1: create a matrix either on a piece of paper or in Excel
Step 2: come up with a heading, in this case advertising results
Step 3: write down your advertising activities, this is a good practice to see what activities you do. For example, I heard a guy who complained that he cannot get any leads no matter how hard he tries. I asked him to give me a few examples. He had none, I do not think Jedi tricks works on this 😊 I hope the list below inspires you r shows you advertising methods.
Step 4: write the results in dollar value and your expectations, you can also keep track of your time and add notes. This is a great practice to see if you are realistic in what you want to achieve.
|Activities||Costs||Actual outcome||Expected outcome||Time||Notes|
|Kijiji ad||$0||$1,000 per year||$1M||2 Hours|
|Used Ottawa||$0||$0||$1M||2 Hours|
|Printing business cards||$100||3 leads||10 leads||5 hours|
|Radio ads||$20K||Unknown||Not much||One day|
|Networking||0||5 leads||0||2 hours|
From this exercise, you can clearly see which activity is doing better, you would also now know that you need to allocate your time for these activities more effectively and adjust your expectations. So you want to do more of what works and reduce what is not working as well. Also, it teaches us to be more patient. I know I want to see the results right away and if doesn’t produce any I may abandon it. But in this case, Kijiji yielded $1,000 of income, so let’s keep it and let it be. Also perhaps adjust the heading, adding more graphics to make it look better.
Once this is applied to every aspect of your business and even life, things start to shift and improve. The net effect of each incremental improvement, results in a huge improvement.
This success model here from Neurolinguistic Programming (NLP) clearly shows how you can get better and better.
On another note, this technique is seldom thought since not so many people especially our parents know about this. The top part, belief and potential are always kept to average, even worst mainstream wisdom suggests and dictates not have hopes, dreams, inspirations, ….
So for example, if you want to be better and achieve your goals, you can increase/raise the potential outcome, take massive actions towards its achievements, you would definitely see results, this makes your believing in achieving it even stronger. Set your goals higher, take more massive actions, and so on. The matrix shows which of the massive actions are working better so you can focus more and get even better results.
This strategy is the strategy that all successful people do and that’s why they are doing much better than average and get better and better. Hence it is called the Success model.
One of the Guru’s who uses and teaches this frequently is my Superhero Tony Robbins.
Once you are doing this regularly you can transform your business and life.
Need Superhero app? read here
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
I highly recommend Moe Tabesh. His service is phenomenal, to say the least. His tax knowledge is extensive and he’s been able to save me a substantial amount of money by following his recommendations. In addition, he is warm, kind, understanding, positive, and flexible, which are qualities I find rare in most accountants I’ve worked with. You’re in good hands with Moe, I can’t recommend him enough.
Moe and everyone at Numetrica have been incredible at helping with my new corporation and corporate and personal tax returns and my other small business. Their accounting skills are out of this world and the technology they use makes everything so simple and fast. The time you will save will be worth every penny. Thanks again Moe for all your help!
Mr Tabesh (Captain Number Cruncher) and his perfect team are not only professional in their fields, they are extremely passionate about their clients! Numetrica City continues to support us with corporate and personal tax returns, bookkeeping (thank you so much Sherry ) and We are so happy and appreciative for you and your responsible team, Moe!!!
I really recommend these guys to everybody.
I did my first Corporate tax return and cloud accounting with Numetrica City and I am very satisfied with the work they did. The team was very responsive and answered all my questions. I 1000% recommend their services.
I would highly recommend Numetrica City-Accountants, Tax and Bookkeepers. Exceptional customer service. I am assured that all my company tax services and payroll are taken care of because of the great team that Moe has. I like the fact that I do not have to worry about driving to a physical location for my accounting services, my company's accounting tax preparations are done online due to the excellent cloud service Numetrica City has. Definitely score a10/10. Thank you for all the good work that you guys do. Greatly appreciated!
Trust in the superhero accountants of Numetrica to keep your numbers in order and for expert advice on growing your business. Numetrica specializes in providing clients with in-depth accounting and bookkeeping services in Canada and the United States as well as financial advice to assist you in making the right decisions for your business.